Facebook & Instagram Ads for Cleaning Companies
Recurring plan promos plus cleaning crew recruitment in one budget.
Meta Ads, built for the way cleaning actually books work.
Cleaning companies have two constant challenges - filling the recurring book and hiring reliable crews. Meta ads are the cheapest way to do both, and they can run out of the same media budget when structured properly.
Lumara Marketing runs cleaning Meta ads for parallel plays: recurring plan promos with financing-style monthly pricing offers, and cleaning-crew recruitment campaigns that keep the hiring funnel full.
Where the leaks are.
- Recurring plan growth flat year over year
- Hiring pipeline dry while service demand climbs
- No warm-audience remarketing after a first clean
The scope of work.
Instant-form campaigns with monthly-pricing framing that emphasize reliability over one-time savings.
Existing-customer referral incentives promoted to the warm audience your CRM already knows.
Parallel campaigns for hiring - separate creative, different audience, same media budget.
Retarget first-clean customers with recurring-plan offers timed for maximum conversion.
Six creatives, four audiences, weekly rotation.
15s vertical reel
Awareness · cold audiences
Before / after static
Mid-funnel · interest
Offer card carousel
Promo · seasonal
Owner-to-camera testimonial
Conversion · warm
Retargeting reminder
Visited site, no form
UGC review compilation
Lookalikes · scale
One-time cleans pay the bills. Recurring cleans build the business.
Sell the plan
Every campaign defaults to recurring offers, not one-offs.
Track LTV, not CPL
We optimize bids against 12-month value, not cheap clicks.
Reinvest the margin
Higher LTV unlocks higher CPL ceilings - and a bigger budget.
Illustrative averages from Lumara cleaning accounts; varies by market.
We finally know what a recurring customer costs to acquire - and we are paying half what we used to per clean. The crew schedule is the most stable it has been in five years.
Everything you'd ask on a call.
Can Meta ads help us hire cleaning crews?+
Yes. Recruitment on Meta is one of the highest-ROI channels for cleaning companies. We run it in parallel with your customer-acquisition campaigns out of the same budget.
Do Facebook leads become recurring cleaning customers?+
When the campaign is structured for recurring intent - yes. Our LTV-aware setup optimizes toward booked-recurring, not just cost-per-form-fill.
Do you produce cleaning ad creative?+
Yes. Monthly fresh creative from crew-captured footage, before/after content, and testimonial-style video.
Stack the channels that compound.
Rank for house cleaning, move-out, and recurring maid service.
PPC that bypasses price-shoppers and books recurring customers.
Fill the recurring book from the top of Google, not the bottom of the price war.
A live-pricing booking flow that converts in under two minutes.
Let's grow your cleaning business.
Free 20-minute audit. We'll show you the three biggest leaks in your cleaning pipeline, yours to keep, no strings.