Meta Ads
Where your future customers actually spend their time.
Lead forms and remarketing that fill the top of the funnel.
Meta is not where homeowners go when their water heater dies - Google is. But it is where they live the other 364 days of the year, and it is the cheapest place to fill the top of your funnel.
We use Facebook and Instagram for what they do best: instant lead forms for promo offers, remarketing the visitors your Google Ads warmed up, and building a follow-up audience for higher-consideration work like roofing and remodeling.
Our creative team produces short-form video and static creative monthly so your ads do not go stale - the number one reason most local Meta accounts plateau.
A clean fit if you…
- Brands with strong photo and video assets - or willingness to capture them
- Services with a longer consideration cycle (roofing, remodels, installs)
- Operators running seasonal promos or maintenance memberships
Inside the Meta Ads program
Native Facebook & Instagram forms with pre-qualifying questions to filter out tire-kickers.
Capture the 96% of site visitors who didn't book on the first visit.
3–5 fresh creatives per month - short-form video and static.
Built from your actual booked-job CRM data, not generic interest targeting.
Leads pushed to your CRM or inbox within seconds of form submit.
Campaigns mapped to your busy/slow seasons, tune-up windows, and promo cadence.
What changes in the first two quarters
Median results across our Meta Ads engagements. Your numbers depend on market, capacity, and starting baseline.
| Metric | Before | After 6 months | Direction |
|---|---|---|---|
| Cost per lead | $58 | $14 | |
| Lead-to-booked rate | 8% | 22% | |
| Maintenance plan signups | 3 / mo | 27 / mo | |
| Creative refresh cadence | 1× / year | Monthly |
Six creatives, four audiences, weekly rotation.
15s vertical reel
Awareness · cold audiences
Before / after static
Mid-funnel · interest
Offer card carousel
Promo · seasonal
Owner-to-camera testimonial
Conversion · warm
Retargeting reminder
Visited site, no form
UGC review compilation
Lookalikes · scale
Meta filled our spring tune-up calendar three weeks earlier than the prior year. The lead forms qualify themselves before we even pick up the phone.
What owners ask before they sign on.
Do Meta leads close as well as Google leads?+
Lower intent on average - but cheaper, and excellent for filling maintenance plans, tune-ups, and seasonal offers. We optimize for cost-per-booked-job, not cost-per-form-fill.
Do I need to provide creative?+
Helpful but not required. We can produce creative from a site visit, your existing photo library, or even job-site footage your techs capture on their phones.
How is this different from Google Ads?+
Meta is interruption marketing - you reach homeowners who are not actively searching. Google is intent - you reach homeowners with the problem right now. Used together they compound.
What about TikTok and YouTube?+
We layer those in once Meta is producing a positive ROAS. No point running three channels poorly when one can run well.
Own the Map Pack in every neighborhood you serve.
Search and Performance Max campaigns tuned for booked jobs.
Google-Guaranteed placement with pay-per-lead economics.
Fast, conversion-first sites that book estimates.
Meta Ads by trade
Every home service industry has its own seasonality, buyer language, and economics. See how we apply meta ads to the trade you serve.
Stay booked through every season swing.
Be the first call when a pipe bursts.
High-ticket projects, on repeat.
From storm to signed contract.
Book the season before spring hits.
Turn one-time cleans into recurring revenue.
Ready to fill the schedule?
Book a free 20-minute audit. We'll show you the three highest-leverage moves for your business.