Local Service Ads for Cleaning Companies
Fill the recurring book from the top of Google, not the bottom of the price war.
Local Service Ads, built for the way cleaning actually books work.
House-cleaning LSAs sit above every other Google result. That top-of-page placement pulls higher-intent leads than Search alone because homeowners trust the Google Guaranteed badge - and pay less attention to price.
Lumara Marketing runs cleaning LSAs with disciplined service scoping and daily dispute filing so every lead that reaches you is inside your target scope, ZIP, and service window.
Where the leaks are.
- Carpet, window, and upholstery inquiries billed against your maid-service budget
- One-time move-out leads pushing recurring-plan conversion rate down every month
- Bonded and insured proof never uploaded so the trust signal is missing on the ad
The scope of work.
Services scoped to your actual offering - recurring, deep, or move-out - not everything Google will show you for.
License, insurance, and owner background checks tracked to approval - typically 3 weeks.
Every lead reviewed inside 24 hours - wrong-service, out-of-area, and spam leads credited back.
Post-clean SMS and email review requests to keep LSA rank climbing above competitors.
Verified placement above every other result on Google.
License & insurance
Upload your credentials; we submit and track them to approval.
Background checks
Owners and field employees screened by Google's verification partner.
Google Guaranteed badge
Your listing goes live at the very top of local search with the trust badge.
Pay per lead, not per click
You are only charged when a homeowner actually calls or messages you.
Varies by trade and market
Above Search Ads and organic
We flag spam and out-of-area leads daily
One-time cleans pay the bills. Recurring cleans build the business.
Sell the plan
Every campaign defaults to recurring offers, not one-offs.
Track LTV, not CPL
We optimize bids against 12-month value, not cheap clicks.
Reinvest the margin
Higher LTV unlocks higher CPL ceilings - and a bigger budget.
Illustrative averages from Lumara cleaning accounts; varies by market.
We finally know what a recurring customer costs to acquire - and we are paying half what we used to per clean. The crew schedule is the most stable it has been in five years.
Everything you'd ask on a call.
Are cleaning services eligible for Local Service Ads?+
Yes. House cleaning is a supported LSA category in every major US market. Commercial janitorial routes through a different category.
Can we scope LSAs to only recurring cleaning?+
Somewhat - LSA categories are broader than we'd like - but we dispute one-time and out-of-scope leads to protect budget.
Should we run LSAs alongside Search for cleaning?+
Yes. LSAs own the trust slot at top of page; Search covers the recurring-intent queries LSAs do not. Both together outperform either alone.
Stack the channels that compound.
Rank for house cleaning, move-out, and recurring maid service.
PPC that bypasses price-shoppers and books recurring customers.
Recurring plan promos plus cleaning crew recruitment in one budget.
A live-pricing booking flow that converts in under two minutes.
Let's grow your cleaning business.
Free 20-minute audit. We'll show you the three biggest leaks in your cleaning pipeline, yours to keep, no strings.