Google Ads
Paid search that pays for itself in week one.
Search and Performance Max campaigns tuned for booked jobs.
Google Ads is the fastest channel to turn on, and the easiest to burn money in. Most agencies optimize for clicks and conversions, which is why so many home-service owners feel like their account is bleeding cash.
Lumara Marketing optimizes against cost-per-booked-job. Every campaign is wired to your call tracking, every lead is scored for quality, and every weekly review starts with the same question: what produced revenue, and what produced noise?
Search, Performance Max, and retargeting run in coordination so branded, high-intent service, and warm-visitor traffic each get the right treatment and the right budget share.
A clean fit if you…
- Operators who need leads this week, not next quarter
- Businesses with a proven close rate that just need more at-bats
- Companies whose existing Google Ads account has plateaued or gone sideways
Inside the Google Ads program
Branded, service, and cross-surface campaigns structured so intent and spend match on every click.
Every inbound call recorded, transcribed, and scored so you know which campaigns produce real jobs.
Weekly pruning so you stop paying for resumes, DIY queries, and tire-kickers.
Bids tuned by ZIP, time of day, and weather where it matters.
Dedicated PPC pages, not routing ad clicks to your homepage.
Real human reviews every Monday - bids, budgets, creatives, and negatives.
What changes in the first two quarters
Median results across our Google Ads engagements. Your numbers depend on market, capacity, and starting baseline.
| Metric | Before | After 6 months | Direction |
|---|---|---|---|
| Click-to-call rate | 4.1% | 11.8% | |
| Spam call % | 27% | 6% | |
| Cost per booked job | $412 | $184 | |
| Quality Score (avg) | 5.2 | 8.4 |
Where every Google Ads dollar goes - and why.
Highest intent clicks
Cross-surface coverage
Nurture warm visitors
We had been running Google Ads for years with another agency. First month with Lumara Marketing, cost per lead dropped 40 percent and the quality went up.
What owners ask before they sign on.
Is ad spend included in the management fee?+
No. Ad spend is billed directly by Google and is separate from our management fee. We help you set the right budget based on your service area and capacity.
What is a typical starting budget?+
Most home-service clients start between $2,000 and $8,000 per month in spend depending on market size. We will not take you on if the math does not work.
How fast do I see leads?+
Search campaigns typically take 1-2 weeks to optimize down to a sustainable cost-per-lead. Performance Max needs 2-3 weeks of learning before it stabilizes.
Can you run my existing account?+
Yes. We audit, restructure, and optimize the account you already own. You keep all historical data and admin access.
Own the Map Pack in every neighborhood you serve.
Google-Guaranteed placement with pay-per-lead economics.
Lead forms and remarketing that fill the top of the funnel.
Fast, conversion-first sites that book estimates.
Google Ads by trade
Every home service industry has its own seasonality, buyer language, and economics. See how we apply google ads to the trade you serve.
Stay booked through every season swing.
Be the first call when a pipe bursts.
High-ticket projects, on repeat.
From storm to signed contract.
Book the season before spring hits.
Turn one-time cleans into recurring revenue.
Ready to fill the schedule?
Book a free 20-minute audit. We'll show you the three highest-leverage moves for your business.