Local Service Ads
The cheapest at-bat at the top of Google.
Google-Guaranteed placement with pay-per-lead economics.
Local Service Ads sit above every other result on Google and carry a Google Guaranteed or Google Screened badge. Instead of paying for clicks, you pay for leads - the phone call or message a homeowner actually sends you.
That pay-per-lead model changes the economics of local advertising. When the account is set up correctly and reviewed daily, LSAs become the lowest cost-per-booked-job channel most home-service companies have ever run.
Lumara Marketing handles the full LSA program: license and insurance verification, Google Screened background checks, service and geography configuration, weekly bid strategy, and daily dispute of any lead that was spam, out of area, or the wrong service.
A clean fit if you…
- Home-service operators in an LSA-eligible category who are not running LSAs yet
- Companies running LSAs without dispute management - and paying for junk leads
- Multi-location brands who need one operator to run LSAs across every market
Inside the Local Service Ads program
License, insurance, and background checks submitted and tracked to badge approval.
Every eligible service and every ZIP you cover mapped to the right budget and bid strategy.
Every lead reviewed within 24 hours. Spam, out-of-area, and wrong-service leads disputed to Google for credit.
LSA ranking is review-driven. Automated post-job requests keep your rating and volume ahead of local competitors.
Switch between Max Leads and Max per Budget by service, season, and capacity - not left on default.
Not just leads received. We tie LSA leads to booked-job revenue so you see the real cost per job.
What changes in the first two quarters
Median results across our Local Service Ads engagements. Your numbers depend on market, capacity, and starting baseline.
| Metric | Before | After 6 months | Direction |
|---|---|---|---|
| LSA share of total leads | 0% | 34% | |
| Cost per qualified lead | $96 | $41 | |
| Disputed lead credits / mo | $0 | $680 | |
| Google Screened badge | Not verified | Approved |
Verified placement above every other result on Google.
License & insurance
Upload your credentials; we submit and track them to approval.
Background checks
Owners and field employees screened by Google's verification partner.
Google Guaranteed badge
Your listing goes live at the very top of local search with the trust badge.
Pay per lead, not per click
You are only charged when a homeowner actually calls or messages you.
Varies by trade and market
Above Search Ads and organic
We flag spam and out-of-area leads daily
Lumara Marketing got our Google Guaranteed badge live in three weeks and we started getting calls the next day. Disputing junk leads alone pays their fee.
What owners ask before they sign on.
What is the difference between Google Guaranteed and Google Screened?+
Google Guaranteed applies to most home-service trades and includes a money-back guarantee from Google if a homeowner is unhappy. Google Screened applies to professional service categories like legal and financial. Both require verification and background checks.
Do I pay for every lead - even bad ones?+
You are charged for any lead Google counts, but every lead we determine was spam, out-of-area, or the wrong service is disputed within 24 hours. Approved disputes get credited back to your account.
Is my business eligible for LSAs?+
LSAs are available for most home-service categories including HVAC, plumbing, electrical, roofing, cleaning, landscaping, garage door, pest control, and more. We confirm eligibility on the audit call.
How do LSAs compare to running Google Search Ads?+
LSAs are pay-per-lead and appear above Search Ads with a trust badge. Search Ads are pay-per-click and give you more control over messaging and landing pages. The right answer is almost always both - LSAs for the top-of-page trust slot, Search for the queries LSAs do not cover.
How does verification work?+
You upload your license and insurance. Google runs background checks on owners and field employees. Lumara Marketing manages the paperwork, submissions, and follow-up until the Google Guaranteed or Google Screened badge appears on your listing.
Own the Map Pack in every neighborhood you serve.
Search and Performance Max campaigns tuned for booked jobs.
Lead forms and remarketing that fill the top of the funnel.
Fast, conversion-first sites that book estimates.
Local Service Ads by trade
Every home service industry has its own seasonality, buyer language, and economics. See how we apply local service ads to the trade you serve.
Stay booked through every season swing.
Be the first call when a pipe bursts.
High-ticket projects, on repeat.
From storm to signed contract.
Book the season before spring hits.
Turn one-time cleans into recurring revenue.
Ready to fill the schedule?
Book a free 20-minute audit. We'll show you the three highest-leverage moves for your business.