Convert storm season into signed contracts.
From storm to signed contract.
Why roofing marketing is different
Roofing is two businesses inside one trade: the storm response sprint and the long-cycle retail replacement. Both demand a different marketing engine, and most agencies only know one of them.
We run weather-triggered ad geo-fences that activate the moment hail hits, paired with a trust-led website built for insurance-claim buyers researching for weeks. Reputation, warranties, and project galleries are surfaced where they convert.
Patterns we see in roofing.
- Storm chasers flood every market overnight and bid jobs to zero margin
- Insurance claims require trust signals your current site doesn't show
- Long retail sales cycles need nurturing your sales team has no time for
- Lead forms full of unqualified 'just curious' inquiries
What actually works for this trade.
When we push which channel
Every roofing market has its rhythm. Here's how we map media spend against it through the year.
Hail + wind storm geo-fence activation playbook
Retail replacement SEO push + insurance content
Pre-winter inspection campaigns
Showroom + financing-led retail nurture
When the hail stops, your phone should already be ringing.
- ✓Storm hits0–6 hrs
Geo-fenced ads activate around affected ZIPs
- ✓Trust outranks chasers6–24 hrs
Local SEO + insurance-focused landing page
- ✓Free inspection booked1–7 days
Click-to-book form + SMS confirmation
- ✓Signed contract1–4 weeks
Nurture sequence + reputation reinforcement
Lumara had ads live in our market within 36 hours of a hail event. We booked 41 inspections that week - a personal best.
Pick the play that fits where you are.
Rank for 'roof replacement,' 'storm damage,' and insurance-claim long-tails in every metro you serve.
Storm-triggered geo-fence ads pre-built and ready to activate within 48 hours of a hail or wind event.
Google-Guaranteed roofing leads with daily disputes on any lead outside your service area or scope of work.
Retail replacement nurture for homeowners researching for 30-90 days before they sign.
Trust-loaded site with warranties, certifications, financing, and project galleries front and center.
What owners want to know.
Can you respond to storm events automatically?+
We monitor NOAA hail and wind data and trigger pre-built geo-fence campaigns within 24–48 hours of an event in your service area.
What about insurance-claim education?+
We build out a full content engine - guides, FAQs, video - positioning you as the homeowner advocate, which dramatically improves close rate.
Do you do commercial roofing?+
Yes - including TPO, EPDM, and metal. We treat it as a distinct funnel from residential.
Let's grow your roofing business.
Book a free 20-minute audit. We'll show you the three highest-leverage moves for your business.