Predictable HVAC demand - even in the shoulder seasons.
Stay booked through every season swing.
Why hvac marketing is different
Heating and cooling demand swings with the thermostat. The operators who stay booked all year are the ones who built a marketing engine that turns the off-season into membership growth, not idle trucks.
We help HVAC companies smooth the seasonal curve with tune-up campaigns that pre-book spring and fall, LSAs that own emergency search the moment temperatures spike, and a maintenance plan funnel that compounds recurring revenue every month.
Patterns we see in hvac.
- Demand whiplashes between heat waves and shoulder seasons
- Tune-up offers buried in homeowner inboxes that never get opened
- Tech capacity wasted on low-margin diagnostic calls
- Maintenance plan growth flat year-over-year
What actually works for this trade.
When we push which channel
Every hvac market has its rhythm. Here's how we map media spend against it through the year.
Spring tune-up promos + AC replacement SEO push
Emergency LSA + max budget on Google Search
Fall furnace tune-ups + membership signup ads
Heat-failure remarketing + content + reviews
A 12-month plan that doesn't collapse in shoulder season.
Winter
Furnace repair & no-heat calls
Spring
Tune-ups & maintenance plans
Summer
AC install & emergency repair
Fall
Heat-pump installs & rebates
We used to dread February. This year our spring tune-up calendar was 80% full by Valentine's Day. Lumara just gets HVAC.
Pick the play that fits where you are.
Rank for 'AC repair' and 'furnace replacement' in every ZIP you service - not just your headquarters city.
Search and Performance Max campaigns tuned for considered replacement queries and same-day repair intent.
Google-Guaranteed HVAC leads at the top of search during heat waves and cold snaps, on a strict pay-per-lead budget.
Pre-book spring and fall tune-ups with instant-form offers six weeks before the season hits.
Service-area architecture for AC, furnace, heat pump, and indoor air quality - each ranking on its own.
What owners want to know.
Do you understand HVAC seasonality?+
Yes - our entire HVAC playbook is built around it. We pre-build tune-up funnels for spring and fall, max out emergency spend during peak weeks, and run membership growth ads in the slow months.
Can you integrate with ServiceTitan?+
Yes. We push leads, sync booked-job revenue back to the ad accounts, and report on true ROAS - not just cost-per-lead.
What is a realistic ad budget for HVAC?+
Most clients run $4k–$15k/mo in paid spend depending on city size and how aggressively they want to push replacement work.
Let's grow your hvac business.
Book a free 20-minute audit. We'll show you the three highest-leverage moves for your business.