Win the projects worth winning.
High-ticket projects, on repeat.
Why electrical marketing is different
Electrical is unique in home services: most of your revenue comes from a handful of high-ticket projects - panel upgrades, EV chargers, generator installs, whole-home rewires - buried inside a sea of low-margin service calls.
We tune your marketing for the projects worth winning. Service pages rank for the specific high-value queries homeowners use. Ads target homeowners with the budget to actually book. Your website is built as a quote-flow, not a brochure.
Patterns we see in electrical.
- Panel upgrades and EV chargers hidden inside generic 'electrician' queries
- Permitting timelines stretch the sales cycle past most lead handoffs
- Generic sites can't qualify high-value vs nuisance leads
- Solar and EV partner referrals leak revenue you should keep
What actually works for this trade.
When we push which channel
Every electrical market has its rhythm. Here's how we map media spend against it through the year.
Generator install push following winter storm cycles
Panel upgrade + EV charger demand peak
Holiday lighting and indoor remodel wiring
Stop bidding for outlets when you should be selling panels.
We stopped chasing nuisance calls and started getting panel jobs from organic search. Average ticket up 60% in two quarters.
Pick the play that fits where you are.
Rank dedicated service pages for panel upgrades, EV charger installation, and generator service in each city.
Project-specific campaigns - separate budgets for panel upgrades, EV, generators, and service calls.
Google-Guaranteed placement for same-day electrical service calls, with disputes handled on any spam or out-of-area lead.
Whole-home rewire and generator remarketing for homeowners who research for weeks before they buy.
Multi-step quote flow that qualifies project budget and scope before the lead hits your dispatch.
What owners want to know.
Can you generate EV charger leads specifically?+
Yes - dedicated landing pages, Google Ads campaigns, and partnerships with EV dealerships and Tesla referral programs in your market.
How do you qualify leads before they hit my team?+
Multi-step quote flow on the website + pre-qualifying questions on Meta forms - so your inbox only sees leads with budget and timeline.
Do you do commercial electrical?+
Yes - but we segment it cleanly from residential so the campaigns, copy, and reporting stay focused.
Let's grow your electrical business.
Book a free 20-minute audit. We'll show you the three highest-leverage moves for your business.