Facebook & Instagram Ads for Electrical Companies
Nurture the long-cycle electrical projects - rewires, generators, EV.
Meta Ads, built for the way electrical actually books work.
A whole-home rewire or a standby generator install is a 30-to-90-day decision, not an emergency. Meta ads are where homeowners in that consideration window live - and where remarketing keeps you in front of them until they are ready.
Lumara Marketing runs electrical Meta ads to remarket warm site traffic, capture generator interest after storm cycles, and nurture the long-cycle projects that Google alone cannot close.
Where the leaks are.
- Long-cycle rewire and generator leads slip through the cracks
- Zero remarketing to homeowners your Google Ads already touched
- Generator interest peaks after storms with no ad presence to catch it
The scope of work.
Meta creative launched inside 48 hours of a regional storm to capture generator interest at peak.
Long-cycle audiences kept warm with financing, project galleries, and safety-focused creative.
Retarget every visitor from Google Ads and organic search with project-specific offers.
Fresh short-form video and static every month - technician safety, project reveals, financing.
Six creatives, four audiences, weekly rotation.
15s vertical reel
Awareness · cold audiences
Before / after static
Mid-funnel · interest
Offer card carousel
Promo · seasonal
Owner-to-camera testimonial
Conversion · warm
Retargeting reminder
Visited site, no form
UGC review compilation
Lookalikes · scale
Stop bidding for outlets when you should be selling panels.
We stopped chasing nuisance calls and started getting panel jobs from organic search. Average ticket up 60% in two quarters.
Everything you'd ask on a call.
Do Facebook ads work for high-ticket electrical projects?+
Yes - especially for generators, rewires, and EV chargers. Lower intent per lead but far cheaper, and remarketing on Meta is what closes long-cycle project buyers.
Can Meta ads target homeowners with older electrical panels?+
Not directly, but we use home-age, ZIP-code housing stock, and interest signals to build effective audiences for panel upgrade and rewire work.
Do you handle creative for electrical Meta ads?+
Yes. We build creative monthly from technician-captured footage, project photos, and coordinated local shoots when needed.
Stack the channels that compound.
Rank for panel upgrades, EV chargers, and generators - the projects worth winning.
Project-specific campaigns for panel, EV, and generator work.
Book same-day electrical calls without paying for $89 outlet swaps.
A quote-flow electrical site that qualifies before dispatch sees it.
Let's grow your electrical business.
Free 20-minute audit. We'll show you the three biggest leaks in your electrical pipeline, yours to keep, no strings.