Google Ads for Electrical Companies
Project-specific campaigns for panel, EV, and generator work.
Google Ads, built for the way electrical actually books work.
Electrical Google Ads accounts fail when one campaign chases every query at once. A $12k panel upgrade needs a different bid strategy than a $189 outlet-repair call, and dumping them in the same campaign is why cost-per-booked-job stays high.
Lumara Marketing structures electrical PPC by project - separate budgets and creative for panel, EV, generator, and service calls - so budget flows where the ticket sizes are largest.
Where the leaks are.
- Nuisance service-call leads outnumber panel upgrade inquiries
- EV charger campaigns priced too low to compete in-auction
- Every project type sharing the same generic landing page
The scope of work.
Each high-ticket project gets its own budget, keyword set, negatives, and landing page.
Landing pages qualify project size and timeline before the lead hits your dispatch.
Every Monday: bid adjustments, budget rebalance, negative keyword additions, and creative rotation.
Every inbound call recorded and scored so panel-upgrade leads count and price-shoppers do not.
Where every Google Ads dollar goes - and why.
Highest intent clicks
Cross-surface coverage
Nurture warm visitors
Stop bidding for outlets when you should be selling panels.
We stopped chasing nuisance calls and started getting panel jobs from organic search. Average ticket up 60% in two quarters.
Everything you'd ask on a call.
What ad budget should an electrical contractor start with?+
Most electrical clients start between $2,500 and $8,000 per month depending on how much of the target work is high-ticket vs service calls.
Can you generate EV charger leads with Google Ads?+
Yes - dedicated EV charger campaigns with landing pages that qualify panel amperage and vehicle type before the lead hits your team.
Do you run PPC for commercial electrical?+
Yes - as a separate account structure with its own budget, so residential lead flow is never diluted.
Stack the channels that compound.
Rank for panel upgrades, EV chargers, and generators - the projects worth winning.
Book same-day electrical calls without paying for $89 outlet swaps.
Nurture the long-cycle electrical projects - rewires, generators, EV.
A quote-flow electrical site that qualifies before dispatch sees it.
Let's grow your electrical business.
Free 20-minute audit. We'll show you the three biggest leaks in your electrical pipeline, yours to keep, no strings.