Lumara Marketing
Electrical · Local SEO & Google Maps

SEO for Electrical Companies

Rank for panel upgrades, EV chargers, and generators - the projects worth winning.

3.1x
EV charger organic inquiries (90d)
$4.2k
Avg organic-lead ticket value
65%
Qualified lead rate on project pages
3.1x
EV charger organic inquiries (90d)
$4.2k
Avg organic-lead ticket value
65%
Qualified lead rate on project pages
Why electrical operators pick this play

Local SEO & Google Maps, built for the way electrical actually books work.

Most electrical contractors bury their high-value services inside generic 'electrician near me' pages. That is why panel upgrades and EV charger installs slip to competitors who took the time to build dedicated content for each project type.

Lumara Marketing builds electrical SEO around the high-ticket projects that actually drive revenue - panel upgrades, EV chargers, generator installs, whole-home rewires - each with its own indexable service page in every city you cover.

What we see in the audit

Where the leaks are.

  • High-ticket projects hidden inside generic 'electrician' pages
  • EV charger install queries lost to solar and Tesla partners
  • Panel upgrade content indistinguishable from every competitor
What we deliver

The scope of work.

01
Project-specific service pages

Panel upgrades, EV chargers, generators, and whole-home rewire each get their own indexable page per city.

02
EV + generator schema

Product and Service schema tuned so Google surfaces you for high-intent installation queries.

03
Permit + timeline content

Buyer-guide content that pre-answers permitting questions - the reason electrical leads stall.

04
GBP tune-up cadence

Categories, services, photos, and Q&A updated monthly plus quarterly citation audit.

Map Pack anatomy

What actually moves you into the top three.

Proximity
35%
Reviews & ratings
25%
GBP completeness
20%
On-site SEO
12%
Local citations
8%
Mock Map Pack
1Lumara client · 4.9★ (412)
2Competitor B · 4.6★ (188)
3Competitor C · 4.4★ (96)
High-ticket project ladder

Stop bidding for outlets when you should be selling panels.

Project type
Avg ticket
Margin
Lumara channel mix
Outlet & repair
$150–500
Low
LSA & call-only ads
Panel upgrade
$2.5k–6k
Mid
Service-page SEO + financing CTAs
EV charger install
$1.5k–4k
Mid-high
Geo-targeted PPC + content
Whole-home generator
$10k–25k
High
Long-form site + nurture email
We stopped chasing nuisance calls and started getting panel jobs from organic search. Average ticket up 60% in two quarters.
Owner · Electrical contractor · 5 trucks · AZ
Questions from electrical operators

Everything you'd ask on a call.

Can Lumara Marketing rank pages for EV charger installation specifically?+

Yes. Dedicated EV charger pages per city, backed by content aimed at homeowner buyer questions - installer types, panel requirements, timing.

Do you support commercial electrical SEO?+

Yes - segmented from residential so keywords, content, and reporting stay clean. Different buyer, different funnel.

How long until organic panel upgrade leads start?+

Most electrical clients see project-page traffic within 3 months and consistent panel upgrade leads by month 5 or 6.

The Proven Growth Method

Let's grow your electrical business.

Free 20-minute audit. We'll show you the three biggest leaks in your electrical pipeline, yours to keep, no strings.

No long-term contracts
20-minute audit, zero pressure
Transparent booked-job reporting