Facebook & Instagram Ads for Roofing Companies
Nurture the 30-to-90-day retail replacement decision cycle.
Meta Ads, built for the way roofing actually books work.
Retail roof replacement is a two-to-three-month decision. Meta is where homeowners live during that window - and where remarketing keeps you in front of them until they are ready to sign.
Lumara Marketing runs roofing Meta ads for two use cases: long-cycle retail replacement nurture with financing and warranty creative, and post-storm remarketing for homeowners who requested inspections but did not sign.
Where the leaks are.
- Retail replacement leads go cold during long consideration cycles
- Post-storm inspection requests never see follow-up remarketing
- No warm audience for financing or warranty offers
The scope of work.
Long-form and short-form video showing crews, warranties, financing, and finished-project reveals.
Targeted follow-up to inspection requests who did not sign in the first 30 days.
Instant-form ads with financing calculators embedded to move payment-anxiety homeowners forward.
Fresh 3-to-5 creatives per month - drone footage, before/after, warranty explainers.
Six creatives, four audiences, weekly rotation.
15s vertical reel
Awareness · cold audiences
Before / after static
Mid-funnel · interest
Offer card carousel
Promo · seasonal
Owner-to-camera testimonial
Conversion · warm
Retargeting reminder
Visited site, no form
UGC review compilation
Lookalikes · scale
When the hail stops, your phone should already be ringing.
- ✓Storm hits0–6 hrs
Geo-fenced ads activate around affected ZIPs
- ✓Trust outranks chasers6–24 hrs
Local SEO + insurance-focused landing page
- ✓Free inspection booked1–7 days
Click-to-book form + SMS confirmation
- ✓Signed contract1–4 weeks
Nurture sequence + reputation reinforcement
Lumara had ads live in our market within 36 hours of a hail event. We booked 41 inspections that week - a personal best.
Everything you'd ask on a call.
Does Meta work for roofing or is it only Google?+
Meta is essential for the 30-to-90-day retail replacement cycle. Google captures active-intent searches, Meta nurtures the research-and-compare window.
Can you produce roofing drone footage?+
Not in-house, but we coordinate local drone operators for creative shoots or work from footage your crews already capture.
How do we retarget post-storm inspection leads?+
Custom audiences built from your CRM export or website visitor pixel - the same homeowners who requested inspections see follow-up creative for the next 90 days.
Stack the channels that compound.
Rank for storm damage, insurance, and retail replacement in every metro.
Storm-triggered geo-fence PPC ready to activate in 48 hours.
The Google Guaranteed badge storm chasers cannot fake.
A trust-loaded roofing site that closes retail and insurance buyers.
Let's grow your roofing business.
Free 20-minute audit. We'll show you the three biggest leaks in your roofing pipeline, yours to keep, no strings.