Lumara Marketing
Roofing · Local Service Ads

Local Service Ads for Roofing Companies

The Google Guaranteed badge storm chasers cannot fake.

48hr
First LSA call after go-live
-42%
Blended CPL vs Search-only
24hr
Dispute turnaround
48hr
First LSA call after go-live
-42%
Blended CPL vs Search-only
24hr
Dispute turnaround
Why roofing operators pick this play

Local Service Ads, built for the way roofing actually books work.

Roofing LSAs sit above every other Google result and carry a Google Guaranteed badge. Homeowners after a storm click them first because the badge signals verification and warranty backing - both things storm chasers cannot claim.

Lumara Marketing runs roofing LSAs with tight service scoping so you only pay for the work you want and aggressive daily dispute filing on any lead outside your service area or scope.

What we see in the audit

Where the leaks are.

  • Flat-roof and mobile-home leads billed to a shingle-only replacement crew
  • Manufacturer certification badges never uploaded so trust signal is missing
  • Post-storm surge lands during the exact week LSAs are throttled to daily cap
What we deliver

The scope of work.

01
Roofing scope config

Services and area tuned to the work you actually want - not everything Google will surface you for.

02
Google Guaranteed setup

License, insurance, and background checks tracked to approval - usually 3 weeks.

03
Daily roofing lead disputes

Every lead reviewed inside 24 hours - out-of-area, out-of-scope, and spam leads credited back.

04
Review velocity for LSA rank

Post-install review requests to keep LSA rank climbing - review count drives placement.

How Local Service Ads work

Verified placement above every other result on Google.

01

License & insurance

Upload your credentials; we submit and track them to approval.

02

Background checks

Owners and field employees screened by Google's verification partner.

03

Google Guaranteed badge

Your listing goes live at the very top of local search with the trust badge.

04

Pay per lead, not per click

You are only charged when a homeowner actually calls or messages you.

Avg cost per lead
$18 - $65

Varies by trade and market

Placement
Top of Google

Above Search Ads and organic

Dispute window
24 hours

We flag spam and out-of-area leads daily

Lumara Marketing disputes every junk lead within 24 hours - approved credits often cover a meaningful share of monthly LSA spend.
Storm response playbook

When the hail stops, your phone should already be ringing.

  1. Storm hits0–6 hrs

    Geo-fenced ads activate around affected ZIPs

  2. Trust outranks chasers6–24 hrs

    Local SEO + insurance-focused landing page

  3. Free inspection booked1–7 days

    Click-to-book form + SMS confirmation

  4. Signed contract1–4 weeks

    Nurture sequence + reputation reinforcement

Lumara had ads live in our market within 36 hours of a hail event. We booked 41 inspections that week - a personal best.
VP of Sales · Roofing company · TX
Questions from roofing operators

Everything you'd ask on a call.

Are roofing companies eligible for Local Service Ads?+

Yes. Residential roofing is a supported LSA category in every major US market. Commercial roofing typically is not.

Can we scope LSAs to only replacement work?+

Somewhat - LSA categories are broader than we'd like - but we dispute low-value out-of-scope leads daily to protect budget.

Should we run roofing LSAs alongside Search and geo-fence?+

Yes. LSAs win the trust slot at top of page, Search wins mid-funnel, and geo-fence covers storm events. All three compound.

The Proven Growth Method

Let's grow your roofing business.

Free 20-minute audit. We'll show you the three biggest leaks in your roofing pipeline, yours to keep, no strings.

No long-term contracts
20-minute audit, zero pressure
Transparent booked-job reporting