Google Ads for Roofing Companies
Storm-triggered geo-fence PPC ready to activate in 48 hours.
Google Ads, built for the way roofing actually books work.
The best roofing PPC is a two-mode account - always-on retail replacement campaigns plus storm-triggered geo-fence campaigns pre-built and ready to activate within 48 hours of a hail or wind event in your market.
Lumara Marketing manages both modes: retail campaigns tuned for cost-per-booked-job and pre-loaded storm playbooks that turn weather data into ad spend before your competitors know an event happened.
Where the leaks are.
- Missed the first 72 hours of a storm event - the highest-intent window
- Retail replacement PPC ignored in favor of storm-only chasing
- Nuisance repair leads outnumber replacement inquiries
The scope of work.
Pre-built campaigns triggered from NOAA hail and wind data - live inside 48 hours of an event.
Always-on Search + Performance Max for planned replacement work tuned for cost-per-inspection.
Separate landing pages for storm damage, insurance claim, and retail replacement work.
Every Monday: bid tuning, budget rebalance, negatives, and creative refresh.
Where every Google Ads dollar goes - and why.
Highest intent clicks
Cross-surface coverage
Nurture warm visitors
When the hail stops, your phone should already be ringing.
- ✓Storm hits0–6 hrs
Geo-fenced ads activate around affected ZIPs
- ✓Trust outranks chasers6–24 hrs
Local SEO + insurance-focused landing page
- ✓Free inspection booked1–7 days
Click-to-book form + SMS confirmation
- ✓Signed contract1–4 weeks
Nurture sequence + reputation reinforcement
Lumara had ads live in our market within 36 hours of a hail event. We booked 41 inspections that week - a personal best.
Everything you'd ask on a call.
How does storm-triggered PPC actually work?+
We monitor NOAA hail and wind data across your service area and activate pre-built geo-fence campaigns inside 48 hours of an event - before homeowners have received their first door knock.
What is a good ad budget for roofing companies?+
Retail replacement typically runs $3,000 to $10,000 per month baseline, with storm campaigns adding $5,000 to $20,000 per event depending on severity and market size.
Do you support commercial roofing PPC?+
Yes - as a separate campaign structure with its own budget, keywords, and landing pages so residential lead flow is not diluted.
Stack the channels that compound.
Rank for storm damage, insurance, and retail replacement in every metro.
The Google Guaranteed badge storm chasers cannot fake.
Nurture the 30-to-90-day retail replacement decision cycle.
A trust-loaded roofing site that closes retail and insurance buyers.
Let's grow your roofing business.
Free 20-minute audit. We'll show you the three biggest leaks in your roofing pipeline, yours to keep, no strings.