All case studies
Roofing· Charlotte, NCSample
Converted storm season into 6 months of pipeline.
Northshore Roofing · A family-owned roofer beat out national storm-chasers by pairing geo-targeted ads with a trust-led website refresh.
+260%
Qualified leads
+18%
Avg contract value
27% → 41%
Close rate
The challenge
Storm-chasing competitors flooded the market with paid ads after every hailstorm. The existing site looked dated and didn't qualify insurance jobs.
The strategy
- Geo-targeted ad campaigns triggered by local weather events
- New website with insurance-claim guidance and trust badges above the fold
- Long-form nurture email sequence for slow-decision homeowners
The outcome
Lead quality jumped immediately. The team closed 41% of qualified leads - up from 27% - while spending less per lead than before.
The Proven Growth Method
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