Doubled summer bookings without raising ad spend.

The challenge

Strong reputation locally but invisible in search outside of branded queries. Paid budget concentrated on broad Google search keywords that converted poorly.

The strategy

• Rebuilt the site with one indexable service-area page per city served
• Migrated paid budget into Local Service Ads in eligible ZIPs
• Launched a review acceleration sequence after every completed job

The outcome

Within four months, organic Map Pack visibility tripled and booked jobs doubled. The team paused new ad spend twice over the summer because crews were at capacity.