Facebook & Instagram Ads for Construction Companies
Long-cycle Meta ads for remodels, additions, and custom builds.
Meta Ads, built for the way construction actually books work.
Homeowners do not sign a $150k remodel contract off a Facebook click. They research for six to nine months, save inspiration, and shortlist two to three contractors before ever filling out a form. Meta is the channel that keeps you on that shortlist.
Lumara Marketing runs construction Meta ads for the plays that actually work at this cycle length - portfolio-led creative that builds trust, remarketing that keeps you top of mind through the research window, and Instant-Form campaigns for the smaller adjacent projects that pay the bills.
Where the leaks are.
- Warm site visitors from Google Ads never see a follow-up ad
- Portfolio work not surfaced anywhere in the funnel
- One-time boost campaigns instead of a real remarketing engine
The scope of work.
3 to 5 fresh short-form videos and statics per month built from your project photos and drone footage.
Layered audiences that keep your work in front of researching homeowners for the full 6 to 9 month decision cycle.
Deck, bathroom, and small addition campaigns to keep pipeline moving between big-build closes.
Audiences built off your actual booked-project list, not generic interest targeting.
Six creatives, four audiences, weekly rotation.
15s vertical reel
Awareness · cold audiences
Before / after static
Mid-funnel · interest
Offer card carousel
Promo · seasonal
Owner-to-camera testimonial
Conversion · warm
Retargeting reminder
Visited site, no form
UGC review compilation
Lookalikes · scale
For the first time we are getting kitchen and addition leads from Google instead of chasing referrals. Our estimator finally has time to do estimates.
Everything you'd ask on a call.
Do Meta ads actually close big construction projects?+
Not directly. They keep you on the shortlist during the 6 to 9 month research window so the homeowner picks you when they are ready to sign. We measure Meta's contribution as assisted revenue, not last-click.
Do you produce the video creative for construction Meta ads?+
Yes. We provide shot lists, use footage and photos from your recent projects, or coordinate a local shoot day if the portfolio needs a refresh.
How is this different from Google Ads for construction?+
Google captures the homeowner actively searching. Meta reaches the homeowner starting to dream. Run together they compound - Google closes the last click, Meta made sure you were on the list.
Stack the channels that compound.
Rank for the construction projects worth winning - not generic 'contractor near me'.
Google Ads that route your budget to the projects worth winning.
Google-Guaranteed placement for the construction categories LSAs cover.
A construction website that qualifies leads before they reach your estimator.
Let's grow your construction business.
Free 20-minute audit. We'll show you the three biggest leaks in your construction pipeline, yours to keep, no strings.