Construction · Local Service Ads

Local Service Ads for Construction Companies

Google-Guaranteed placement for the construction categories LSAs cover.

3wk
Typical time to Google Guaranteed badge
-42%
Blended CPL vs Search-only
24hr
Lead dispute turnaround
3wk
Typical time to Google Guaranteed badge
-42%
Blended CPL vs Search-only
24hr
Lead dispute turnaround
Why construction operators pick this play

Local Service Ads, built for the way construction actually books work.

Google Local Service Ads sit above every other result on the page and carry a Google Guaranteed badge. For the construction categories LSAs support - roofing, additions, remodeling in select markets, specialty trades - that trust slot converts at rates traditional Search cannot match.

Lumara Marketing manages the full construction LSA program - Google Guaranteed verification, ZIP-level bid strategy, weekly review of ranking factors, and 24-hour disputes on every lead that was spam, out of area, or the wrong scope of work.

What we see in the audit

Where the leaks are.

  • Not sure whether your construction category qualifies for LSAs at all
  • Paying for junk leads because nobody disputes them
  • LSA ranking stuck low because review velocity is not managed
What we deliver

The scope of work.

01
Eligibility and Google Guaranteed setup

License, insurance, and background checks submitted and tracked to badge approval - typically inside 3 weeks.

02
Daily construction lead disputes

Every lead reviewed within 24 hours. Out-of-scope, out-of-area, and spam leads disputed to Google for account credit.

03
ZIP-level bid strategy

Max Leads vs Max per Budget switched per service area based on capacity, project pipeline, and season.

04
Review velocity engine

LSA rank is review-driven. Post-project SMS + email requests keep your rating and volume ahead of local competitors.

How Local Service Ads work

Verified placement above every other result on Google.

01

License & insurance

Upload your credentials; we submit and track them to approval.

02

Background checks

Owners and field employees screened by Google's verification partner.

03

Google Guaranteed badge

Your listing goes live at the very top of local search with the trust badge.

04

Pay per lead, not per click

You are only charged when a homeowner actually calls or messages you.

Avg cost per lead
$18 - $65

Varies by trade and market

Placement
Top of Google

Above Search Ads and organic

Dispute window
24 hours

We flag spam and out-of-area leads daily

Lumara Marketing disputes every junk lead within 24 hours - approved credits often cover a meaningful share of monthly LSA spend.
For the first time we are getting kitchen and addition leads from Google instead of chasing referrals. Our estimator finally has time to do estimates.
Owner · Design/build contractor · 22 crew · CO
Questions from construction operators

Everything you'd ask on a call.

Are construction companies eligible for Local Service Ads?+

Some construction categories - including roofing, additions, and remodeling in select markets - are LSA-eligible. General construction is not always available. We confirm eligibility for your specific category and market on the audit call.

Do you dispute construction leads that were out of scope?+

Yes. Any lead that was out-of-scope, wrong service, out-of-area, or clear spam is disputed within 24 hours. Approved disputes credit back to your account.

Should we run LSAs alongside Google Search Ads?+

When both are available for your category, yes. LSAs own the trust slot at the top of the page and Search covers project queries LSAs do not serve.

The Proven Growth Method

Let's grow your construction business.

Free 20-minute audit. We'll show you the three biggest leaks in your construction pipeline, yours to keep, no strings.

No long-term contracts
20-minute audit, zero pressure
Transparent booked-job reporting