Google Ads for Construction Companies
Google Ads that route your budget to the projects worth winning.
Google Ads, built for the way construction actually books work.
Most construction Google Ads accounts run one campaign against every query - and the $200k custom build ends up sharing budget with the $400 punch-list job. That is why cost-per-qualified-lead balloons and estimator time gets wasted.
Lumara Marketing structures construction ad accounts by project type. Kitchen remodels, additions, custom builds, and tenant improvement each get their own campaign, landing page, budget, and negative keyword list. Weekly optimization keeps CPL tied to real bid-worthy leads.
Where the leaks are.
- One campaign chasing every construction query at once
- High-ticket builds sharing budget with low-margin service work
- Landing pages that do not qualify project scope before the lead submits
The scope of work.
Separate Search campaigns for remodel, addition, custom build, and TI - each with its own budget, bids, and creative.
Multi-step forms that filter for budget, timeline, and scope before the lead reaches your estimator.
Every inbound call recorded and tagged so junk calls stop showing up as conversions inside Google Ads.
Handyman, DIY, and salary searches pruned every week so your budget never funds the wrong intent.
Where every Google Ads dollar goes - and why.
Highest intent clicks
Cross-surface coverage
Nurture warm visitors
For the first time we are getting kitchen and addition leads from Google instead of chasing referrals. Our estimator finally has time to do estimates.
Everything you'd ask on a call.
What ad budget should a construction company start with?+
Most construction clients start between $3,000 and $12,000 per month depending on average project ticket and how aggressively you want to push high-ticket work. We will not take you on if the math does not support it.
Can you run Performance Max for a construction company?+
Yes, alongside Search - but only after Search is stable. Performance Max needs 2 to 3 weeks of learning and must be fed strong first-party conversion data to work for construction.
Will you take over the Google Ads account we already have?+
Yes. We audit, restructure, and optimize the account you own. You keep every historical conversion, quality score, and admin credential.
Stack the channels that compound.
Rank for the construction projects worth winning - not generic 'contractor near me'.
Google-Guaranteed placement for the construction categories LSAs cover.
Long-cycle Meta ads for remodels, additions, and custom builds.
A construction website that qualifies leads before they reach your estimator.
Let's grow your construction business.
Free 20-minute audit. We'll show you the three biggest leaks in your construction pipeline, yours to keep, no strings.