Facebook & Instagram Ads for HVAC Companies
Fill spring and fall tune-up calendars weeks before the season hits.
Meta Ads, built for the way hvac actually books work.
Homeowners do not go to Facebook when their AC dies. They go there the other 51 weeks of the year - which is exactly when you should be selling them a tune-up, a membership plan, or a spring maintenance visit.
Lumara Marketing runs HVAC Meta ads for the two plays that actually work: pre-season tune-up promos with instant-form offers, and remarketing to warm homeowners your Google Ads already touched.
Where the leaks are.
- Tune-up promos stuck in email inboxes homeowners never open
- Membership plan growth flat year over year
- Site visitors from Google Ads never see a follow-up ad
The scope of work.
Instant-form promos launched six weeks before spring and fall so calendars fill before competitors even start.
Ongoing lead-gen campaigns targeted at homeowners in your service area with system-age signals.
Retarget the 96% of Google Ads visitors who did not book with a targeted tune-up or financing offer.
3 to 5 fresh short-form videos and statics per month - job-site footage, technician spotlights, seasonal offers.
Six creatives, four audiences, weekly rotation.
15s vertical reel
Awareness · cold audiences
Before / after static
Mid-funnel · interest
Offer card carousel
Promo · seasonal
Owner-to-camera testimonial
Conversion · warm
Retargeting reminder
Visited site, no form
UGC review compilation
Lookalikes · scale
A 12-month plan that doesn't collapse in shoulder season.
Winter
Furnace repair & no-heat calls
Spring
Tune-ups & maintenance plans
Summer
AC install & emergency repair
Fall
Heat-pump installs & rebates
We used to dread February. This year our spring tune-up calendar was 80% full by Valentine's Day. Lumara just gets HVAC.
Everything you'd ask on a call.
Do Facebook leads close as well as Google Ads leads for HVAC?+
Lower intent per lead but far cheaper, and excellent for filling tune-up calendars and growing membership plans. We optimize against cost-per-booked-tune-up, not cost-per-form-fill.
Do you produce the video creative for HVAC ads?+
Yes. We provide shot lists, use footage your techs capture, or coordinate a local shoot day. Fresh creative every month is the difference between plateau and growth on Meta.
When should we start Meta ads for the spring season?+
Six weeks before your local spring tune-up window opens. For most markets that means launching in mid-to-late January.
Stack the channels that compound.
Rank for every AC, furnace, and heat pump search in your service area.
Search and Performance Max campaigns tuned for booked HVAC jobs.
Turn every heat wave and cold snap into booked HVAC calls, not wasted spend.
A sub-two-second HVAC site your dispatch actually loves.
Let's grow your hvac business.
Free 20-minute audit. We'll show you the three biggest leaks in your hvac pipeline, yours to keep, no strings.