SEO for HVAC Companies
Rank for every AC, furnace, and heat pump search in your service area.
Local SEO & Google Maps, built for the way hvac actually books work.
The best HVAC leads are the ones that come in from organic search - they cost nothing per click and the homeowner already trusts the businesses Google put in front of them. The problem is that most HVAC contractors only rank in the city their office sits in, and lose every suburb to a competitor with better local SEO hygiene.
Lumara Marketing builds an HVAC-specific SEO program that treats each ZIP in your service area as its own ranking target - dedicated pages for AC repair, furnace replacement, heat pump install, and indoor air quality across every city you actually cover.
Where the leaks are.
- One city ranks well, every surrounding suburb ranks nowhere
- Google Business Profile stuck below competitors with more recent reviews
- AC and furnace pages compete against each other for the same query
The scope of work.
AC repair, furnace repair, heat pump install, and IAQ pages for every city you service - written, not spun.
Monthly categories, services, photos, posts, and Q&A updates. No set-and-forget.
Automated post-job review requests timed by SMS + email to keep GBP momentum ahead of local competitors.
LocalBusiness, Service, and FAQ schema on every page so Google understands the trade and the coverage.
What actually moves you into the top three.
A 12-month plan that doesn't collapse in shoulder season.
Winter
Furnace repair & no-heat calls
Spring
Tune-ups & maintenance plans
Summer
AC install & emergency repair
Fall
Heat-pump installs & rebates
We used to dread February. This year our spring tune-up calendar was 80% full by Valentine's Day. Lumara just gets HVAC.
Everything you'd ask on a call.
How long until my HVAC company ranks in the Map Pack?+
Most HVAC clients see Map Pack movement inside 60-90 days and reach top-three in their core service cities within 4-6 months.
Will you build service-area pages for every suburb we cover?+
Yes. That's the entire point. If you service 12 cities, we build 12 city pages for each core service, all uniquely written for the local market.
Do you handle ServiceTitan integration for lead tracking?+
Yes - we pipe organic form and call leads into ServiceTitan and pull booked-job revenue back so reporting shows real ROI, not just rankings.
Stack the channels that compound.
Search and Performance Max campaigns tuned for booked HVAC jobs.
Turn every heat wave and cold snap into booked HVAC calls, not wasted spend.
Fill spring and fall tune-up calendars weeks before the season hits.
A sub-two-second HVAC site your dispatch actually loves.
Let's grow your hvac business.
Free 20-minute audit. We'll show you the three biggest leaks in your hvac pipeline, yours to keep, no strings.