Google Ads for HVAC Companies
Search and Performance Max campaigns tuned for booked HVAC jobs.
Google Ads, built for the way hvac actually books work.
HVAC is one of the most competitive Google Ads verticals in the country. Bids on 'AC repair near me' climb into double digits every heat wave, and an unoptimized account will bleed a season's budget in two weeks.
Lumara Marketing structures HVAC Google Ads accounts around the two things that actually matter - what the homeowner is searching (repair vs replacement vs tune-up) and how much capacity you have that week. Bids move up during heat waves and down when your board is full.
Where the leaks are.
- Peak-season cost-per-click doubles and CPL follows
- Replacement and repair traffic clash in the same campaign
- Ad spend continues while your dispatch board is already full
The scope of work.
Separate campaigns and budgets so a $12k install lead is not treated the same as a $189 service call.
Bids and daily budgets scale automatically with heat wave and cold snap forecasts in your service area.
Every inbound call recorded, transcribed, and tagged so spam and price-shoppers stop counting as conversions.
One landing page per service - AC repair, furnace replacement, heat pump - not routing PPC clicks to your homepage.
Where every Google Ads dollar goes - and why.
Highest intent clicks
Cross-surface coverage
Nurture warm visitors
A 12-month plan that doesn't collapse in shoulder season.
Winter
Furnace repair & no-heat calls
Spring
Tune-ups & maintenance plans
Summer
AC install & emergency repair
Fall
Heat-pump installs & rebates
We used to dread February. This year our spring tune-up calendar was 80% full by Valentine's Day. Lumara just gets HVAC.
Everything you'd ask on a call.
What ad budget should an HVAC company start with?+
Most HVAC clients start between $3,000 and $10,000 per month in ad spend depending on service area size, seasonality, and how aggressive the replacement funnel needs to be.
Do you run Performance Max for HVAC?+
Yes - alongside Search, not instead of it. Performance Max earns cross-surface impressions Search cannot, but it needs 2-3 weeks to stabilize before it produces cost-effective leads.
Can Lumara Marketing take over the account we already have?+
Yes. We audit, restructure, and optimize the account you own. You keep every historical conversion, quality score, and admin credential.
Stack the channels that compound.
Rank for every AC, furnace, and heat pump search in your service area.
Turn every heat wave and cold snap into booked HVAC calls, not wasted spend.
Fill spring and fall tune-up calendars weeks before the season hits.
A sub-two-second HVAC site your dispatch actually loves.
Let's grow your hvac business.
Free 20-minute audit. We'll show you the three biggest leaks in your hvac pipeline, yours to keep, no strings.