Local Service Ads for HVAC Companies
Turn every heat wave and cold snap into booked HVAC calls, not wasted spend.
Local Service Ads, built for the way hvac actually books work.
During a heat wave, the first three results on Google are Local Service Ads and they carry a Google Guaranteed badge. Homeowners with 92-degree houses do not scroll. Whoever owns those three slots wins the emergency work.
Lumara Marketing manages the full HVAC LSA program - Google Guaranteed verification, ZIP-level bid strategy, daily lead disputes, and review acceleration so your ranking climbs and holds through peak season.
Where the leaks are.
- Budget cap hit by lunchtime on the first 95-degree day of the summer
- Bid strategy left on default while forecast shows a 10-day heat dome
- Furnace-emergency leads coming in from ZIPs your techs cannot reach same-day
The scope of work.
License, insurance, and background checks submitted and tracked to badge approval - typically inside 3 weeks.
Every lead reviewed inside 24 hours. Spam, wrong-service, and out-of-area leads disputed to Google for credit.
Switch between Max Leads and Max per Budget by service and week based on forecast and dispatch capacity.
LSA rank is review-driven. Post-job SMS + email requests keep your rating and volume ahead of the pack.
Verified placement above every other result on Google.
License & insurance
Upload your credentials; we submit and track them to approval.
Background checks
Owners and field employees screened by Google's verification partner.
Google Guaranteed badge
Your listing goes live at the very top of local search with the trust badge.
Pay per lead, not per click
You are only charged when a homeowner actually calls or messages you.
Varies by trade and market
Above Search Ads and organic
We flag spam and out-of-area leads daily
A 12-month plan that doesn't collapse in shoulder season.
Winter
Furnace repair & no-heat calls
Spring
Tune-ups & maintenance plans
Summer
AC install & emergency repair
Fall
Heat-pump installs & rebates
We used to dread February. This year our spring tune-up calendar was 80% full by Valentine's Day. Lumara just gets HVAC.
Everything you'd ask on a call.
Is my HVAC company eligible for Local Service Ads?+
Yes. HVAC is one of the original LSA verticals. We confirm eligibility, run the paperwork, and manage the Google Guaranteed background checks end to end.
Will I be charged for junk HVAC leads?+
You are billed for any lead Google counts, but we dispute spam, wrong-service, and out-of-area leads within 24 hours. Approved disputes credit back to your account.
Should we run LSAs alongside Google Search Ads?+
Almost always yes. LSAs win the trust slot at the top of the page, Search covers queries LSAs do not serve. Running both is how HVAC contractors dominate an SERP.
Stack the channels that compound.
Rank for every AC, furnace, and heat pump search in your service area.
Search and Performance Max campaigns tuned for booked HVAC jobs.
Fill spring and fall tune-up calendars weeks before the season hits.
A sub-two-second HVAC site your dispatch actually loves.
Let's grow your hvac business.
Free 20-minute audit. We'll show you the three biggest leaks in your hvac pipeline, yours to keep, no strings.