Facebook & Instagram Ads for Landscaping Companies
Portfolio-led design/build creative that justifies premium pricing.
Meta Ads, built for the way landscaping actually books work.
Landscaping is a visual trade. Meta is where portfolios travel best - and where design/build inquiries with real budget originate weeks before homeowners ever open Google.
Lumara Marketing runs landscape Meta ads with two plays: portfolio-led design/build creative aimed at premium-budget audiences, and pre-season maintenance contract campaigns launched before the spring rush starts.
Where the leaks are.
- Design/build portfolio never seen by high-intent audiences
- Maintenance plan growth flat year over year
- No warm-audience remarketing after a homeowner requests a quote
The scope of work.
Portfolio-forward creative with premium-budget audience targeting - the play that justifies your pricing.
Instant-form ads launched 6 weeks before spring for recurring maintenance signups.
Retarget quote-request visitors with financing, design examples, and social proof.
Fresh 3-to-5 creatives per month - project reveals, drone flyovers, crew stories.
Six creatives, four audiences, weekly rotation.
15s vertical reel
Awareness · cold audiences
Before / after static
Mid-funnel · interest
Offer card carousel
Promo · seasonal
Owner-to-camera testimonial
Conversion · warm
Retargeting reminder
Visited site, no form
UGC review compilation
Lookalikes · scale
Sell next season before this one ends.
Pre-season contract drive
Spring cleanups + design leads
Maintenance retention
Fall cleanup + winter prep
Spend weight shifts seasonally - your media budget shouldn't be flat when your demand isn't.
Booked solid by March 15 for the first time in eight years. The design/build inquiries from organic are a step-change for us.
Everything you'd ask on a call.
Does Meta work for high-ticket landscaping design/build?+
Absolutely. Portfolio-led creative on Meta produces some of the highest-quality design/build inquiries of any channel we run.
Do you produce landscaping video creative?+
Yes. We build monthly creative from crew-captured footage, project photography, and coordinated drone shoots when the property warrants it.
When should we start Meta ads for spring landscaping?+
Six weeks before your local spring window opens - late January to mid-February for most markets.
Stack the channels that compound.
Rank for maintenance, design/build, hardscape, and irrigation.
Year-round maintenance ads plus a pre-season spring blitz.
Load the spring calendar before your first mow of the year.
A portfolio-first site that matches the quality of your work.
Let's grow your landscaping business.
Free 20-minute audit. We'll show you the three biggest leaks in your landscaping pipeline, yours to keep, no strings.