Lumara Marketing
Landscaping · Local SEO & Google Maps

SEO for Landscaping Companies

Rank for maintenance, design/build, hardscape, and irrigation.

+58%
Maintenance contract growth YoY
$28k
Avg design/build ticket from organic
3.2x
Organic landscape calls vs baseline
+58%
Maintenance contract growth YoY
$28k
Avg design/build ticket from organic
3.2x
Organic landscape calls vs baseline
Why landscaping operators pick this play

Local SEO & Google Maps, built for the way landscaping actually books work.

The landscaping companies that rank are the ones that stopped trying to be everything on one page. Maintenance, design/build, hardscape, and irrigation attract different buyers with different budgets - and Google needs a dedicated page for each to rank them at all.

Lumara Marketing builds landscaping SEO around the four service pillars, each with its own per-city page and its own targeted content designed to capture the right buyer at the right ticket size.

What we see in the audit

Where the leaks are.

  • One 'landscaping services' page trying to rank for everything
  • Design/build inquiries lost to competitors with portfolio-first sites
  • Ranked in HQ city, invisible in adjacent suburbs
What we deliver

The scope of work.

01
Per-service page architecture

Maintenance, design/build, hardscape, and irrigation each get their own indexable page per city.

02
Portfolio schema markup

Project galleries structured so Google indexes them properly and surfaces them in image search.

03
GBP tune-up cadence

Categories, services, seasonal photos, and Q&A updated monthly - critical for seasonal trades.

04
Local citation cleanup

NAP consistency and citation-source audit across every listing that impacts landscaping ranking.

Map Pack anatomy

What actually moves you into the top three.

Proximity
35%
Reviews & ratings
25%
GBP completeness
20%
On-site SEO
12%
Local citations
8%
Mock Map Pack
1Lumara client · 4.9★ (412)
2Competitor B · 4.6★ (188)
3Competitor C · 4.4★ (96)
12-month booking calendar

Sell next season before this one ends.

Jan–Feb$$

Pre-season contract drive

Mar–May$$$

Spring cleanups + design leads

Jun–Aug$

Maintenance retention

Sep–Nov$$

Fall cleanup + winter prep

Spend weight shifts seasonally - your media budget shouldn't be flat when your demand isn't.

Booked solid by March 15 for the first time in eight years. The design/build inquiries from organic are a step-change for us.
Owner · Landscape design/build · 6 crews · MA
Questions from landscaping operators

Everything you'd ask on a call.

Can Lumara Marketing rank us for design/build separately from maintenance?+

Yes - that's the entire point. Each service pillar gets its own architecture so ticket sizes stay distinct in reporting and buyers land on the right page.

How long until landscaping SEO produces leads?+

Most landscaping clients see initial movement in 60-90 days. Design/build organic leads typically start compounding by month 6.

Do you handle hardscape SEO specifically?+

Yes - hardscape gets its own service pillar with dedicated per-city pages, portfolio, and buyer-guide content.

The Proven Growth Method

Let's grow your landscaping business.

Free 20-minute audit. We'll show you the three biggest leaks in your landscaping pipeline, yours to keep, no strings.

No long-term contracts
20-minute audit, zero pressure
Transparent booked-job reporting