Lumara Marketing
Landscaping · Local Service Ads

Local Service Ads for Landscaping Companies

Load the spring calendar before your first mow of the year.

48hr
First LSA call after go-live
-42%
Blended CPL vs Search-only
24hr
Dispute turnaround
48hr
First LSA call after go-live
-42%
Blended CPL vs Search-only
24hr
Dispute turnaround
Why landscaping operators pick this play

Local Service Ads, built for the way landscaping actually books work.

LSAs are one of the highest-ROI channels a landscape company can run - top-of-page placement, a Google Guaranteed badge, and pay-per-lead economics that stack cleanly with your Search and Meta programs.

Lumara Marketing manages landscape LSAs with tight service scoping so you are not paying for tree-service or snow-removal work you do not do, plus daily dispute filing on any lead outside your target scope.

What we see in the audit

Where the leaks are.

  • March signup surge missed because LSAs did not go live until late April
  • Tree removal and snow plow leads absorbing budget meant for maintenance contracts
  • LSAs left running through the December-to-February dead zone with no ROI
What we deliver

The scope of work.

01
Scope-tight LSA setup

Services scoped to lawn care, maintenance, hardscape, or whatever you actually want to book - not everything Google will surface you for.

02
Google Guaranteed verification

License, insurance, and background checks tracked through the 3-week approval cycle.

03
Daily landscape lead disputes

Every lead reviewed inside 24 hours - out-of-scope, out-of-area, and spam leads disputed for credit.

04
Seasonal bid pacing

Max Leads in the spring rush, Max per Budget once the calendar fills - not left on default.

How Local Service Ads work

Verified placement above every other result on Google.

01

License & insurance

Upload your credentials; we submit and track them to approval.

02

Background checks

Owners and field employees screened by Google's verification partner.

03

Google Guaranteed badge

Your listing goes live at the very top of local search with the trust badge.

04

Pay per lead, not per click

You are only charged when a homeowner actually calls or messages you.

Avg cost per lead
$18 - $65

Varies by trade and market

Placement
Top of Google

Above Search Ads and organic

Dispute window
24 hours

We flag spam and out-of-area leads daily

Lumara Marketing disputes every junk lead within 24 hours - approved credits often cover a meaningful share of monthly LSA spend.
12-month booking calendar

Sell next season before this one ends.

Jan–Feb$$

Pre-season contract drive

Mar–May$$$

Spring cleanups + design leads

Jun–Aug$

Maintenance retention

Sep–Nov$$

Fall cleanup + winter prep

Spend weight shifts seasonally - your media budget shouldn't be flat when your demand isn't.

Booked solid by March 15 for the first time in eight years. The design/build inquiries from organic are a step-change for us.
Owner · Landscape design/build · 6 crews · MA
Questions from landscaping operators

Everything you'd ask on a call.

Are landscaping companies eligible for Local Service Ads?+

Yes - lawn care and landscape maintenance are supported LSA categories in every major US market. Design/build typically routes through the same category.

Can we run LSAs for both maintenance and design/build?+

Yes, but they land in the same LSA category. We scope services and dispute low-value leads to keep the mix healthy.

Should we pause LSAs in the winter?+

Depends on the market. In warm climates we keep them on year-round; in cold climates we pause and re-verify each spring.

The Proven Growth Method

Let's grow your landscaping business.

Free 20-minute audit. We'll show you the three biggest leaks in your landscaping pipeline, yours to keep, no strings.

No long-term contracts
20-minute audit, zero pressure
Transparent booked-job reporting